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Alice Clark

Welcome

Dear Readers,


Welcome! I am excited to dive into design topics, industry news, and share practical advice in this digital journal. I have loved design since I was a kid. I didn’t recognize it as an interest that could be honed into a professional career until college, but I always knew that some combination of art and business was the path for me.


Growing up, I understood architecture to be a creative and innovative topic. I grew up in Spring Green, WI, a small farming town on the Wisconsin River that had some special buildings — namely those of Frank Lloyd Wright. He was born in the town west of mine, and so his buildings dot the area of the state that served as my own childhood background. His school of architecture, Taliesin, was a corner stone of education and tourism for locals and visitors alike. Until later in life, I didn’t realize how special it was to be so close to a place many consider a pilgrimage destination.


In college, I had trouble deciding what major to pursue. I truly loved too many topics, and felt limited by that definitive choice. Art needed to be included, that was my only requirement. My family encouraged me towards the interior architecture program at UW-Madison, and I haven’t looked back since. It scratches my itch for art, and after working the industry for a few years, I realized my love for construction, fabrication, and working with folks in the trades. Building things from scratch is fundamentally human, a magic all our own.


Interior design is an often romanticized career. It all at once is a conduit for beauty, environmental interplay, cultural expression, and a physical representation of a moment in time. For me, it really comes down to building spaces that will be in existence long past myself. I ask, what decisions need to be made in order to make this space last 100 years? Projects that reach that status, like the ones I grew up surrounded by, take passionate groups of people to execute and run. Designers and builders, but also development and ownership teams who believes in the concept wholeheartedly. I have learned that project success is just as much the attitude of the owner, as the talent of the designer. That is why I write on my website that I work with “visionary business owners.” Working in commercial interiors, my job is to elevate the vision of the owner, and to make judgment calls on a vast array of topics for them along the way. I do this by helping them realize their space in ways they cannot on their own, firstly through conversations where I soak in the essence of their imagining, and then through sketching, drafting, and building.


It is my pleasure to be a part of this process. If you have read this far, I look forward to working with you, hearing all about your future project, and how I can help you along the way. As Frank Lloyd Wright said, “my favorite project is my next project.” Let’s get started.

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